Logo Symbolism

Chi is the personal spirit or deity of a person which is believed to determine one's destiny. In other words, Chi is a spiritual connection between an individual and the high God, and it dictates the trajectory of a person's spiritual journey on earth. 


Since all our clothing is one-of-a-kind, we chose the Chi Symbol to refer to each persons individual strength. Connecting to one's Chi and finding empowerment in one's individuality is one of the most powerful things a human can do. If it is our personal spirit that determines destiny, then it is of great importance to keep our spirits lifted!